Before starting a project, assume it has failed and work backward to identify what went wrong, surfacing risks that optimistic planning overlooks.
Before launching a product, a team assumes it failed spectacularly and generates reasons: 'The market wasn't ready,' 'Competitors copied us faster,' 'Manufacturing costs exceeded projections.' This surfaces risks that optimistic planning would have missed.
Asking 'What could go wrong?' is sufficient—the pre-mortem's power comes from assuming failure, which overcomes defensive optimism and legitimizes skepticism.
Thinking, Fast and Slow
Daniel Kahneman