Letting feelings and emotions guide judgment, substituting 'How do I feel about it?' for 'What do I think about it?'
People who like a political candidate judge their policies as more beneficial and less risky, independent of the actual policy details. The emotional reaction (liking the candidate) drives the risk-benefit assessment.
Emotions are separate from judgment—emotional reactions often substitute for analytical assessment without conscious awareness.
Thinking, Fast and Slow
Daniel Kahneman
When faced with a difficult question, System 1 automatically substitutes an easier question without conscious awareness of the switch.
When faced with a difficult question, System 1 automatically substitutes an easier question without conscious awareness of the switch.
Fast, automatic, unconscious cognitive processing that operates through pattern recognition and associative memory without deliberate effort.
How does the affect heuristic explain why people judge nuclear power as both riskier AND less beneficial than solar power?
You're evaluating a job offer. How might the affect heuristic bias your assessment of salary, work-life balance, and growth opportunities?